All the talk, all the hype got me to thinking about marketing. Obviously a lot of dollars went into marketing this book. Most of us won't have that budget when our own book is ready to hit the shelves. So what's a J.K. Rowling (or James Patterson or whoever) wanna-be to do? Well slither on our belly like a snake and learn from a thief of course. Here's what he taught us:
- Use the internet/media to your advantage-It's there to disceminate information and that info. might as well be about you and your book.
- Controversy sells- No matter where you stand on this hacker's tactics and the truth or lack there of, the news of it got you talking and thinking and that's great advertising.
- Spidering- You can bet that every person who understands how it works, is trying to figure out an angle to get more hits on their website or blog.
- Keep adding new elements- Before, during and after your book is released, keep thinking of new angles to increase interest in your book.
Lessons from a hacker...hey I think I just spun my first web.
-Karen
